Nothing to cheer about: Bring It On postpones until 2021 with four other Selladoor tours

28 May
Posted in: Theatre News
Author: Press Releases
Bring It On is postponed until 2021

Bring It On The Musical, starring Amber Davies and Olympian Louis Smith, was meant to spend Christmas at London's Southbank Centre as part of a UK-wide tour. It has now been postponed until 2021, along with four other Selladoor musicals.

Selladoor Worldwide has announced that it will suspend its 2020 touring productions – shifting the majority of shows to start in 2021. Major productions including Footloose, We Will Rock You, Madagascar the Musical, 9 to 5 the Musical and Bring It On will be postponed as a result of Covid-19.

The company - who are behind productions such as Fame, Avenue Q and American Idiot, and operators of regional theatres in North Devon and Cambridgeshire - have confirmed they will temporarily close their offices during July and August to maximise government support during a period of extended inactivity.

Selladoor venues will extend the temporary closure of their venues until November with The Queen’s Theatre Barnstaple, The Landmark Ilfracombe and New Theatre Peterborough planning to reopen pre-pantomime season.

CEO David Hutchinson says:

“It’s with a heavy heart that we’ve taken the decision to postpone the majority of our productions into 2021 both in the UK and internationally. It’s taken our production team, creatives and partners years to put these productions together and we were so excited to share them with audiences this year. However, the uncertainty on when theatres will reopen, how and when we can develop audiences for our work and clarity on best practises for touring in a Covid world – we feel the odds are against us delivering shows in 2020.”

“With over 100 members of Selladoor staff to consider across our productions and venues operation, the priority at this uncertain time is to maximise our runway for relaunch and maintain as much resilience as we can to keep people within the business. At this juncture, pausing during the summer and maximising the support available is vital in sustaining a long period of inactivity. We are currently burning through our cash reserve at a very fast rate and it’s not sustainable for our organisation who are mainly reliant on box office.”

Selladoor has confirmed the following production postponements:

  • Footloose the Musical, due to open in April 2020 at Wimbledon New Theatre will now open at the earliest in Zurich Maag Music Hall November 2020 – with UK dates commencing from January 2021
  • We Will Rock You, due to open in August 2020 in Cape Town Artscape Theatre, South Africa will now open in February 2021 at the Solaire Resort Manila, Philippines
  • Madagascar the Musical, due to open in August 2020 at the Civic Theatre in Auckland, New Zealand will now open Autumn 2021
  • Bring It On the Musical, due to open June 2020 at the Birmingham Hippodrome is planning to open Autumn 2021
  • 9 to 5 UK Tour, due to open May 2020 at the Aylesbury Waterside Theatre is planning to open Spring 2021