About West End LIVE
Celebrating its 15th year in 2019, West End LIVE is a free, two-day musical extravaganza showcasing the best of West End theatre. It regularly attracts more than 500,000 people to watch live performances from dozens of West End musicals over the course of the weekend and is the largest event of its type in the world.
West End LIVE is organised by Westminster City Council and Official London Theatre with support from the Mayor of London. It's sponsored by MasterCard.
Produced and organised by Westminster City Council and Society of London Theatre (SOLT), with support from the Mayor of London, West End LIVE is an annual highlight of London’s cultural calendar, with performances, fun photo opportunities, meet-and-greets, merchandise stalls, refreshments and sing-alongs attracting thousands of theatre fans young and old across the weekend.
London theatre audiences topped 15 million last year for the first time since records began, and West End LIVE – the largest free event of its kind and now in its 14th year – demonstrates the continuing strength of the city’s world-leading theatre landscape.
Westminster City Council is the local authority serving the heart of London. The City of Westminster stretches from Pimlico and Victoria in the south through the West End, Marylebone and Bayswater to Paddington and Queen's Park in the north-west. It includes the capital's principal areas of government, shopping, entertainment and tourism and the headquarters of innumerable commercial and professional organisations together with extensive residential areas of all types.
Official London Theatre is the consumer-facing brand for the Society of London Theatre (SOLT), the not-for-profit organisation which provides a collective voice for the theatre owners, producers and managers of all the major commercial and grant-aided theatres across London. As well as protecting the interests of all its member theatres, SOLT promotes theatregoing through activities including the Olivier Awards with MasterCard, the TKTS ticket booth, the Official London Theatre website and its printed fortnightly listings guide, Theatre Tokens and the popular annual celebration West End LIVE in association with MasterCard. It also administers the audience development initiatives Kids Week and Get Into London Theatre, and supports a number of theatrical charities including Stage One and Mousetrap Theatre Projects.